02 November, 2004

Ahhh..., the Economist

'Ireland's transformation, will it last?' is the message on the billboards. As always the Economist uses a tongue in cheek image to publicise their magazine. This time its a champagne flute of Guinness for their supplement on Ireland.

Given the rise in excess alcohol consumption of recent years a pint glass full of champagne might have been more appropriate, but that might not work wonders for the magazine's sales in the Republic.

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